PRIMOMARKET
Naming and Visual Identity

We wanted to represent the love for PRIMOMARKET through the meeting of professionalism and royalty, its two strengths.
The combination is offered by the “m” Moccia (lower case italics) with two hearts, and the creation of the sign comes from the fusion tracing guidelines with soft and endearing traits.
The “three-round” HEART is the hallmark of PRIMOMARKET.
The heart of those who work with passion and professionalism, the heart of those who buy with confidence.