PUBLIC VINTAGE DINER
Visual Identity

The brand presented was the result of a careful analysis of the 50s and of the way of communicating in that period in fashion, graphics and visual, to create a brand that refers to the vintage concept and represents the values of the company and the product .
Therefore a brand that can “refer” to the values of tradition finding a valid solution in a vintage style logo.
The values of the 50s are “translated” into the following logo, using a typography based on hand-made calligraphic fonts, which give a more realistic and informal impression than computerized “old-style” fonts, and which can hardly be reproduced or copied. “Handmade” is the style of Public Vintage Diner, precise and direct, which represents from the first glance the vintage concept of the place, products and services.